---
title: ACoS / Discount
description: Acos discount
---

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# ACoS / Discount

## What is the ACoS feature and how can it help me?

The ACoS (Advertising Cost of Sales) / Discount feature represents *the advertising cost you are willing to pay to sell 1 unit*. This ratio of ACoS to Discount is desirable as it helps balance profitability and advertising costs. By setting an optimal ACoS/Discount ratio, you can determine the most suitable pricing strategy for your product.

If the ACoS is set above 100%, the additional amount serves as a bonus to the buyers whereas an ACoS set below 100% will result in out-of-pocket expenses for the buyer.

**Important Note:** The further down you go under 100%, the lower the demand will be for the product. Although not guaranteed, generally speaking, a higher ACoS/Discount will lead to a better launch performance.

[![](https://downloads.intercomcdn.com/i/o/1194721066/60722943cca72deedc9f6278/image.png?expires=1746640800&signature=0a1bf78356f0218faf5bf177c8efc46e90023b8e49af9ae8c51b258cddee34b9&req=dSEuEs58nIFZX%2FMW1HO4zfsGAel0USO085EvXn9RMhWpaNBHQFwaPmYLTzL5%0AtTBFso5KaFPu%2FLzK07Q%3D%0A)](https://downloads.intercomcdn.com/i/o/1194721066/60722943cca72deedc9f6278/image.png?expires=1746640800&signature=0a1bf78356f0218faf5bf177c8efc46e90023b8e49af9ae8c51b258cddee34b9&req=dSEuEs58nIFZX%2FMW1HO4zfsGAel0USO085EvXn9RMhWpaNBHQFwaPmYLTzL5%0AtTBFso5KaFPu%2FLzK07Q%3D%0A)

### Let's Consider Some Examples:

- If you have a $100 product with a 200% ACoS, it means you are willing to sell one unit for $200. The customer would receive extra for purchasing the item.
- If you have that same $100 product with an 80% ACoS, it means you are willing to sell one unit for $80. The customer would then be responsible for the other 20% of the product cost.

<https://newhelp.brandexpand.us/how-to-set-up-an-organic-launch-brand-expand-help-center><https://newhelp.brandexpand.us/how-to-set-up-a-promotional-claim-codes-launch-brand-expand-help-center><https://newhelp.brandexpand.us/launch-types-brand-expand-help-center><https://newhelp.brandexpand.us/acos-discount-vs-coupons-during-launch-setup-brand-expand-help-center><https://newhelp.brandexpand.us/decoding-the-true-cost-of-a-launch-brand-expand-help-center>

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