The Brand Expand Evergreen Feature is a valuable tool offering a unique way to prolong your product launch campaign by providing free credits. Brand Expander subscriptions and higher are entitled to one free credit for every 2 credits used in a submitted launch. While the Evergreen credits themselves are free, it is important to note that you are still responsible for covering the product costs and fees.

This innovative feature enables you to extend your launch period for up to 100 days, allowing for 1-10 units per day, comprising up to 50% of your initial promotions. The primary purpose of this feature is to sustain the sales momentum generated during your initial launch campaign, preventing any sudden decline in ranking while simultaneously allowing organic traffic to gain traction.

Once a launch enters the Evergreen phase, modifications or extensions are not possible. If you wish to extend a launch when it is in the Evergreen phase you will need to stop the launch and initiate a new campaign.

To add this feature to a launch campaign, simply change the button to "on" under the "Evergreen" offer on the second page of the launch setup (Launch Timeline tab). Specify the duration in days for which you want it to run, along with the desired number of units per day. The green columns in the Launch Timeline chart represent the Evergreen phase where you will not be charged any credits for a sale.
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Evergreen presents a powerful opportunity for you to maximize the impact of your product launches. By leveraging the additional free promotions, your business can ensure a sustained presence in the market, avoid ranking declines, and effectively capitalize on organic traffic. Embrace Evergreen and unlock the potential to extend the success of your brand beyond the initial launch period.