Promotion unit distribution in the launch timeline tab of launch setup refers to the way in which a seller allocates or distributes promotional units (sales) during a launch. There are four types of promotion unit distributions to choose from: Uniform, Custom, Linear, and Normal.
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In a uniform distribution, the seller schedules the same number of promotional units consistently every day throughout the duration of the product launch. This approach maintains a steady and consistent campaign without significant fluctuations in daily sales volumes. Here is an example of a uniform unit distribution:

Custom distribution provides sellers with the flexibility to tailor their promotional strategy to their specific needs. Sellers can choose the duration of the product launch and specify the number of promotional units they want to release per day. This allows for a personalized approach that may vary depending on the product, goals, and market conditions. Here is an example of a custom unit distribution:

Linear distribution is characterized by an organic progression of promotional unit releases during the launch. The number of promotions per day increases gradually as the launch progresses. This mimics customer behavior, where a product becomes more relevant and visible over time. This is often referred to as a staircase launch campaign. Here is an example of a linear unit distribution:

Normal distribution is a gradual increase of promotional units followed by a decrease after reaching its high near the center of the campaign. This is to replicate a gradual boost in sales then a decrease, perhaps as the seller ramps up other marketing efforts outside the software. Here is an example of a normal unit distribution:

Not sure which method to choose? Ask our team about the best strategy given your specific product and lifecycle!