---
title: Understanding the Keyword Destination Method
description: Understanding the Keyword Destination Method
---

[Skip to content](https://help.brandexpand.io/understanding-the-keyword-destination-method#main-content)

[![Brand Expand Logo](https://help.brandexpand.io/hs-fs/hubfs/BrandExpandLogo-11%20(Main).png?width=3240&height=752&name=BrandExpandLogo-11%20(Main).png)](https://brandexpand.io/)

- CONTACT
  
  Show submenu for CONTACT

    - [Request a Demo](https://brandexpand.ai/demo/)
    - [Open a Ticket](https://52ovo.share.hsforms.com/2E8FjGdmfTgaykZMTqfoxUA)

Open main navigation

Close main navigation

- CONTACT
  
  Show submenu for CONTACT

    - [Request a Demo](https://brandexpand.ai/demo/)
    - [Open a Ticket](https://52ovo.share.hsforms.com/2E8FjGdmfTgaykZMTqfoxUA)
- [Login](https://brandexpand.ai/auth/sign-in/)

[Login](https://brandexpand.ai/auth/sign-in/)

 How can we help you?

- There are no suggestions because the search field is empty.

1. [Brand Expand](https://help.brandexpand.io/?hsLang=en)
2. [Campaigns](https://help.brandexpand.io/campaigns?hsLang=en)

# Understanding the Keyword Destination Method

The **Keyword Destination Method** allows you to direct shoppers to find your product on the marketplace by searching for specific keywords rather than accessing the product through a direct link.

This method is particularly useful for sellers looking to improve their product's **organic search visibility and keyword rankings**.

**Note:** This method is only available for Amazon campaigns at the moment.

### How Does It Work?

When creating a campaign, you can select **Keyword** under the **Destination** tab.

This option allows you to:

- Add **up to 20 different keywords** per campaign.
- Assign a specific number of units to each keyword.
- Distribute your total campaign units across your selected keywords based on your promotional strategy.

Once your campaign is active, shoppers will receive a keyword to search for your product on the respective marketplace.

### How to Distribute Units Across Keywords

You have full control over how many units are assigned to each keyword.

For example, if your campaign includes **50 scheduled units** and you select four keywords, you could distribute them as follows:

| Keyword | Units |
| --- | --- |
| Keyword 1 | 8 |
| Keyword 2 | 7 |
| Keyword 3 | 20 |
| Keyword 4 | 15 |
| **Total** | **50** |

The total number of units assigned across all keywords must equal your campaign's total scheduled units.

### How Are Keywords Assigned to Shoppers?

Brand Expand automatically randomizes which keyword is displayed to each shopper and when.

For example, a shopper might receive Keyword 3, while the next shopper receives Keyword 1.

Although the order is randomized, the system follows your predefined allocation, ensuring that each keyword is displayed the assigned number of times as the campaign progresses through its scheduled units.

### Why Choose the Keyword Destination Method?

- **Organic Search Visibility:** Encourage shoppers to discover your product through marketplace search results.
- **Keyword Ranking Strategy:** Target specific search terms relevant to your product.
- **Flexible Distribution:** Allocate more units to your highest-priority keywords.
- **Multiple Keywords:** Promote up to 20 keywords within a single campaign.
- **Automated Assignment:** Let Brand Expand handle keyword distribution automatically.

### Important Considerations

- **Keyword Competitiveness:** More competitive keywords generally require a higher volume of orders to achieve meaningful ranking improvements.
- **Keyword Relevance:** Select keywords that accurately describe your product and match your target audience's search intent.
- **Keyword Indexing:** Make sure your product is indexed for your selected keywords so shoppers can locate it in search results.
- **Campaign Volume:** Consider allocating more units to your primary keywords rather than spreading a limited number of units across too many search terms.

The Keyword Destination Method is ideal for sellers who want to build organic search visibility and strategically target specific keywords through their Brand Expand campaigns.

- [Getting Started](https://help.brandexpand.io/getting-started?hsLang=en)
- [About Us](https://help.brandexpand.io/about-us?hsLang=en)
- [Features](https://help.brandexpand.io/features?hsLang=en)
- [Campaigns](https://help.brandexpand.io/campaigns?hsLang=en)
- [Subscriptions](https://help.brandexpand.io/subscriptions?hsLang=en)
- [FAQs](https://help.brandexpand.io/faqs?hsLang=en)
- [Your Products](https://help.brandexpand.io/your-products?hsLang=en)
- [Wallet](https://help.brandexpand.io/wallet?hsLang=en)

[![Brand Expand Logo](https://help.brandexpand.io/hs-fs/hubfs/BrandExpandLogo-11%20(Main).png?width=3240&height=752&name=BrandExpandLogo-11%20(Main).png "Brand Expand Logo")](https://brandexpand.io/)

Copyright © 2026, Brand Expand LLC

<https://www.facebook.com/brandexpandio/> [mailto:success@brandexpand.io](mailto:success@brandexpand.io)