We conducted a comprehensive analysis of 1,000 product launches to uncover valuable insights and remarkable results.

​Average Sales Rank Increase

Across all launches, the average product rank increase as a result of increased sales was 110% or ~200% ROAS, leading to improved visibility and more organic sales potential.

​Average ROAS Increase

The *average Return on Advertising Spend (ROAS) increase was 200%.

​Launches During Honeymoon

Launches within 6 weeks of a product listing going live experienced an average ROAS of 256%, providing significant momentum for success.

​Top BSR Increase by Category

Notable category-specific BSR increases included:

Launches in the Top 10%

These launches witnessed an astounding average ROAS of 1,378%. Notably, 62% of these successful launches were in the Beauty & Personal Care category.

Key Metrics

On average, these top-performing launches achieved a volume of 144 units, lasted for 13 days, and focused on 3-5 keywords.

To access the complete case study with detailed findings and insights, please click this link.

Launching a new product is exciting, but what happens when sales aren’t meeting expectations ahead of the busiest shopping season? One beauty brand in the fragrance category turned to Brand Expand to boost visibility, drive sustained growth, and secure a competitive edge just in time for the holidays.

Six months post product launch on Amazon, sales were not where the brand wanted them to be for the holiday season. With peak shopping around the corner, they needed a way to maximize exposure and stay competitive.

✅ A Short-Term Campaign Can Create Long-Term Results – By strategically positioning their product before the holiday rush, this beauty brand didn’t just increase sales with a 17.2X ROAS —they secured lasting visibility and a stronger foothold in their category.

✅ Consistent Advertising Pays Off – Running multiple campaigns over time builds brand trust, strengthens marketplace authority, and creates a foundation for future success.

✅ Marketplace SEO - Driving traffic to destinations with medium competitiveness allows for a +64% increase in marketplace SEO without a big ad budget.

✅ Driving traffic to all variations on a listing can prove to be beneficial for the right product and category.

✅ Optimize organic reach through launch size - Ensuring your launch is the right size for your category is key. BSR can start improving within the first 24 hours if done right, with a final 302% BSR increase!