We conducted a comprehensive analysis of 1,000 product launches to uncover valuable insights and remarkable results.
Average Sales Rank Increase
Across all launches, the average product rank increase as a result of increased sales was 110% or ~200% ROAS, leading to improved visibility and more organic sales potential.
Average ROAS Increase
The *average Return on Advertising Spend (ROAS) increase was 200%.
Launches During Honeymoon
Launches within 6 weeks of a product listing going live experienced an average ROAS of 256%, providing significant momentum for success.
Top BSR Increase by Category
Notable category-specific BSR increases included:
Grocery & Gourmet Food - 485% ROAS
Toys & Games (221%) - 404% ROAS
Tools & Home Improvement - 245% ROAS
Sports & Outdoors - 210% ROAS
Pet Supplies - 207% ROAS
Electronics - 205% ROAS
Clothing, Shoes & Jewelry - 205% ROAS
Launches in the Top 10%
These launches witnessed an astounding average ROAS of 1,378%. Notably, 62% of these successful launches were in the Beauty & Personal Care category.
Key Metrics
On average, these top-performing launches achieved a volume of 144 units, lasted for 13 days, and focused on 3-5 keywords.
To access the complete case study with detailed findings and insights, please click this link.
*Average ROAS assumes a $20 product with a cost of $3.95 per credit (BX fees). The average ROAS increase assumes the relationship between ranking increase and ROAS is linear (1.83) which may not be the case for every scenario.