The organic title launch subtype, lovingly called a title launch by our team, provides a truly organic method of driving traffic to product listings without asking buyers to use specific keywords. When using an organic launch, our buyer network will choose 2-5 words from your provided title to find your product and search until they do. Once they find the correct product, they interact with your listing by providing valuable marketing research and product feedback.
How to write your title
The title for your launch does not need to be exactly the same as your product listing title. Some sellers choose their most relevant long-tail keywords, remove branding, omit unnecessary information, etc. However, just like the marketplaces you sell your product on, we do not recommend using commas to separate your longtail keywords.
Note: This option will automatically pull in your product listing title, but it can be changed to whatever title you think is best for your product and campaign goals.
Benefits of an organic/title launch
Some of the many benefits that come with driving external traffic to your listing through an organic launch type is marketplace compliancy, keyword indexing and relevancy, marketplace search optimization, increased sales, improved BSR, and new customers.
When to use an organic/title launch:
If you want to increase traffic and improve BSR.
If you want customers to find your product in an organic way.
If you are comfortable allowing buyers to choose words from your title that will allow them to find your product and help you improve search relevancy.
This launch type can be used for new or mature products.