Launching a product can be thrilling, but choosing the right "launch mode" feels like picking a lock in the dark. This quick guide cracks the code on Public and Private launches, empowering you to make the best call for your product launch.
Public Launch
Picture your product front-and-center in a bustling marketplace. That's a Public launch: exposing your offering to everyone in our buyer network, from seasoned buyers to curious newcomers.
Private Launch
Targeting only buyers who have completed at least one purchase on our deal site.
Rest assured that our buyers go through extensive screening to get into our network, including but not limited to digital fingerprinting and a maximum of one account per household. This due diligence ensures you are getting quality customers even if you're their first order!
Which exposure is best for my product?
Think like a chess grandmaster, considering your product and goals:
Large Promotion: If your offering is more than a few hundred promotions, a Public launch will help drive the best results.
Small Promotion: If your campaign is relatively small, e.g. under 50 promotions, a Private launch could potentially get you the results you desire.
Speed vs. Specificity: Do you want to prioritize rapid sales for explosive growth (go with Public) or taking your time to attract seasoned users (go with Private)?
Peace of Mind: Do you only want your product to show in front of experienced buyers? Or are you ok with giving everyone the chance to purchase your product?
Remember: There's no one-size-fits-all approach. Experiment and analyze data. Our software is built for versatility so you can always change campaign details mid-launch or later down the line.