Follow the below steps to set up a Promotional Launch in Brand Expand. Note: This launch type is only available for Amazon and Etsy launches.
STEP 1
Login to your account and navigate to the products page.
STEP 2
Choose the product that you want to launch then click on the "Launch Product" (the rocket ship icon) under Actions.
STEP 3
Click Start Launch under the "Promotional Claim Codes" option.
STEP 4
On the Product Setup page, you will review and add all the necessary product details following the system review.
When the system identifies an error, a prompt will appear for your review, highlighting the detected issue. Click "acknowledge" to examine the error.
Please review all fields except for Product ID, title, and launch platform, as these are not editable. For additional details, please refer to the information below:
Launch Exposure - Select your target audience for your listing.
Public Launch: Your product is visible to all buyers in the network, including experienced and new customers.
Private Launch: Targets only buyers with prior purchases on the deal site, ensuring quality through extensive screening.
Shipping - The additional per unit amount you want to cover, whether for buyer shipping fees or marketing costs, to pass maximum savings to the buyer
Customers Can Click Sponsored Ads - Check this box to let customers find your product through sponsored ads if not found organically.
NOTE: The increased visibility does not guarantee sales or prevent ad use if left unchecked.
ACoS (Discount) - ACoS (Advertising Cost of Sales) represents the cost of generating sales and receiving buyer feedback.
For example, with an 80% ACoS for a $10 product, you're willing to spend $8 on advertising per sale. Generally speaking, a higher ACoS often leads to increased sales volume.
Note: To facilitate the transaction and feedback, a small percentage of this cost may be allocated to a buyer surcharge fee, reducing the final amount received by the buyer.
Note: Do not enter single or group promotional claim codes in the coupon amount on this step. The coupon amount field is the dollar value of any live coupon on your product listing.
Once done, click on "Next".
STEP 5
On Launch Timeline, select a start date and choose your desired Promotion Unit Distribution.
Uniform: Creates an even number of daily promotions.
Custom: Creates a fully customizable number of daily promotions. Each box under the graph represents a day.
Linear: Creates a linear, evenly distributed line of promotions based on starting and ending promotions.
Normal: Creates a normal distribution curve based on first-day and mid-launch promotions.
Once promotions are entered, select Evergreen (if applicable) and add your desired number of days and units per day. The Evergreen launch is designed to extend launches without consuming credits, and is only available on specific subscription levels.
Once done, click on "Next".
STEP 6
The "Destination" page indicates how buyers will find your product. Choose between the following options:
Organic: Keep your default title or modify it to include several relevant long-tail keywords.
Link: Keep your direct link or enter another link of your choice.
Once done, click on "Next".
STEP 7
On the Promo Setup page, follow the detailed instructions to create single-use or group claim codes.
Choose which claim code type (single or group).
Enter the discount for your claim codes.
Follow the detailed instructions and check off each box as you complete each step in your seller account.
Upload claim codes and proceed to the next step.
STEP 8
On this page, you can select a wallet to associate with the launch. If you manage multiple brands and want to separate charges, you can add a new wallet for each brand.
Once done, click on "Next".aunch"
STEP 9
On the Checkout page, you'll see a price breakdown, including an estimate of promotion fees (*Final campaign costs will vary based on performance and any product price changes), along with a campaign review, notes, and terms of use.
FOR AMAZON LAUNCHES:
If the system review detects no discrepancies in your launch setup, a message will appear indicating that your launch is eligible for automated approval.
If an internal note is added or any discrepancies are detected, a prompt will appear in the campaign review section, requiring manual review from our CS team.
STEP 10
Please review our terms of service and click the checkbox.
Once completed, click "Submit Launch." You will then be prompted to choose between submitting it for Auto Approval (Amazon only) or Manual Review.
For all other marketplaces, a prompt for Manual Review will notify you, as shown below.s shown below.
Additional Information
You can also launch from the Launches page by clicking "Add Launch" then selecting the product you'd like to launch.
Once launches are submitted for manual review, our staff thoroughly reviews them to make sure each launch is set up for success. Here are the estimated times for launch review:
Business Hours (M-F, 9am-9pm EST): 15-60 minutes
Weekend Hours (Sat & Sun, 8pm-10pm EST): 15-60 minutes
Note: Launches are not approved outside the above listed times, and anything submitted for manual review close to the cut-off time might not get reviewed until the next day.
Not sure what your most important keywords are? Ask our staff to provide a Keyword Audit showing traffic and sales from your top 25 most relevant keywords. Only available for paid subscriptions.
Additional questions? Use our chat feature in the software for priority responses.