Follow the below steps to set up a Promotional Launch in Brand Expand. Note: This launch type is only available for Amazon and Etsy launches.
STEP 1
Login to your account and navigate to the products page.
STEP 2
Choose the product that you want to launch then click "Launch Product" (rocket ship icon) under Actions.
STEP 3
Click Start Launch under the "Promotional Claim Codes" option.
STEP 4
On the Product Setup page, you will review and add all the necessary launch details following the automated system review.
When the system identifies an error, a prompt will appear for your review, highlighting the detected issue. Don't worry! Click "acknowledge" to examine the error marked on the "Product Setup".
Please review all fields except for Product ID, title, and launch platform, as these are not editable. For additional details, please refer to the information below:
ACoS (Discount) - ACoS (Advertising Cost of Sales) represents the cost of generating sales and receiving buyer feedback.
For example, with an 80% ACoS for a $10 product, you're willing to spend $8 on advertising per sale. Generally speaking, a higher ACoS often leads to increased sales volume with 100% being the most common discount.
Note: To facilitate the transaction and feedback, a small percentage of this cost may be allocated to a buyer surcharge fee, reducing the final amount received by the buyer.
Launch Exposure - Select your target audience for your listing.
Public Launch: Your product is visible to all buyers in the network, including experienced and new customers.
Private Launch: Targets only buyers with prior purchases on the deal site.
Shipping (coming soon!)- This is unavailable at the moment.
The goal of this field is to provide an additional per unit amount you want to cover, whether for buyer shipping fees or marketing cost, as a strategy for making tour launch call even more attention!Customers Can Click Sponsored Ads - Check this box to let customers find your product through sponsored ads if not found organically.
Note: Do not enter single or group promotional claim codes in the coupon amount on this step. The coupon amount field is the dollar value of any live coupon on your product listing.
Once done, click on "Next".
STEP 5
On Launch Timeline, select a start date and choose your desired Promotion Unit Distribution.
Uniform: Creates an even number of daily promotions.
Custom: Creates a fully customizable number of daily promotions. Each box under the graph represents a day.
Linear: Creates a linear, evenly distributed line of promotions based on starting and ending promotions.
Normal: Creates a normal distribution curve based on first-day and mid-launch promotions.
Once promotions are entered, select Evergreen (if applicable) and add your desired number of days and units per day. The Evergreen launch is available for paid plans to extend launches with 50% off revenue-share.
Once done, click on "Next".
STEP 6
The "Destination" page indicates how buyers will find your product. Choose between the following options:
Organic: Keep your default title or modify it to include several relevant long-tail keywords.
Link: Keep your direct link or enter another link of your choice.
Once done, click on "Next".
STEP 7
On the Promo Setup page, follow the detailed instructions to upload single-use or group claim codes.
Choose which claim code type (single or group).
Enter the discount for your claim codes.
Follow the detailed instructions and check off each box as you complete each step in your seller account.
Upload claim codes and proceed to the next step.
Note: If you need more information on how to set up a single-use claim code, please watch the following video.
STEP 8
Next you will select a wallet to use for your launch. If you manage multiple brands and want to separate charges, you can add a new payment method (wallet) for each brand.
Once done, click on "Next".
STEP 9
On the Checkout page, you'll see:
Any relevant Add-Ons that may apply:
Review Request - it's an additional feature to request buyers leave a review on your marketplace. This feature is available for all marketplaces, except Amazon.
Instant Launch Approval - it's a feature that allows launches to be instantly approved. Paid plans have this feature for free, while paid plans have an additional cost. If a cost applies, this will display on your launch checkout page.
Pay-As-You-Go Wallet - it's a feature that allows you to prefund your the totality of your campaign (pay the whole campaign in advance), provided you selected a Bank or ACH Wallet. If you are paying with a credit card or don't have enough funds on your ACH Wallet, you will be charged the pay-as-you-go fee when we charge your payment method.
Read more about these add-ons and their costs in this article.
A price breakdown, including an estimate of promotion fees and add-ons;
A campaign review,
Space for any notes, these are internal, in case you want to communicate something to our team for the review of the campaign.
Checkbox, to agree to our terms of use and privacy policy.
Once ready, click "Submit Launch".
IMPORTANT NOTE:
Final campaign costs will vary based on performance and any product price changes.
Additional Information
You can also launch from the Launches page by clicking "Add Launch" then selecting the product you'd like to launch.
Once launches are submitted for manual review, our staff thoroughly reviews them to make sure each launch is set up for success. Note launches are not approved outside business hours.
Not sure what your most important keywords are? Ask our staff to provide a Keyword Audit showing traffic and sales from your top 25 most relevant keywords. Only available for paid subscriptions.