Pay-as-You-Go (PAYG) Campaigns
With the Pay-as-You-Go (PAYG) option, you can fund your campaigns incrementally, covering only the next day's costs at a time. Every evening, before the next campaign day begins, the required amount will be charged, ensuring you always have funds available to minimize campaign disruption.
This model provides flexibility, making it ideal if you prefer to manage your budget on a daily basis. However, it includes an add-on cost to cover the payment processing fees.
Keep in mind that each time we need to recharge your credit card wallet due to insufficient funds, this fee will be applied.
Prefunded Campaigns
With the Prefunded campaign option, you can preload funds onto your bank account wallet, allowing you to run campaigns without the need for daily payment processing.
This approach ensures there will be no campaign disruptions, and provides a cost-saving advantage with no pay-as-you-go add-on costs.
How to prefund your campaigns?
To prefund your campaign, you have two different options:
1. Go to your BX wallet under the Wallets tab. Click the eye icon next to your Wallet, then select 'Add' under the payment method section in the Wallet details. Once there please select the US bank account option.
2. Do an ACH transfer to our Brand Expand bank account. Once approved we will transfer the money to your BX wallet. For more info about this option, please contact the support team on our live chat or via email at [email protected].
Choosing the Right Payment Model
Both campaign funding options offer strategic advantages depending on your business needs:
PAYG Campaigns are best if you prefer not to pay for your whole campaign upfront.
Prefunded Campaigns are ideal if you're looking to optimize your spending with savings and a streamlined funding process.
By understanding these two campaign payment options, you can select the most effective strategy for your campaigns, ensuring smooth execution and financial efficiency.