You have the flexibility to choose how you pay for your launch:
✅ Pay upfront (prefunded) – Pay the total amount of the launch in advance and save on the pay-as-you-go fee.
✅ Pay-as-you-go – Control your cash flow by paying only for the next day's campaign costs, which are charged each evening at 11PM ET for the following days scheduled units. Remember this option will include a fee according to your plan. If there are any remaining funds in your Brand Expand wallet they will be factored into your next charge.
Note: If your Brand Expand wallet goes delinquent all associated launches will automatically be paused and you will be unable to resubmit without the system verifying that the payment method is now in good standing. The system will attempt to charge the payment method more than once to avoid unnecessary pauses.