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Decoding the ultimate cost of a campaign

Launching a new product campaign on Brand Expand can be exhilarating, but deciphering the true cost of running your campaign can feel like solving a cryptic puzzle. This guide peels back the layers of "True Cost" to ensure you understand exactly what you're doing on your next product launch.

How to calculate the total cost of your campaign

Step 1: Product cost

  • Calculated based on your ACOS/discount and removing any product listing coupons

    • Ex: A $10 product at 100% ACOS will be $10, but at 80% ACOS will be $8.

Step 2: Campaign size

  • Multiply the product cost calculated in step 1 by the total number of scheduled promotions.

  • This is the total product cost of your campaign; to it we must add the true cost (revenue share fees and add-ons)

Step 3: Calculate the revenue share fee

  • Revenue share is calculated by your revenue share rate (variable percentage or fixed rate, according to your subscription plan details) X product cost X total scheduled units.

    • Variable rate accounts have a minimum and maximum cost for the revenue share per unit sold that come into effect if the calculated rev-share is lower or higher.

    • Minimums and maximums are designed to protect both you the user and us.

Below you can find some examples:

EXAMPLE CALCULATION BREAKDOWN

(1) Plan: Premium
Revenue share type: Variable
Product Price: $10.00

The revenue share is set at 18%, with a minimum charge of $3.55 and a maximum of $8.95 per transaction.

For example, 18% of a $10 sale amounts to $1.80. Since this is below the minimum threshold, the charge applied in this case will be $3.55.

(2) Plan: Basic
Revenue share type: Fixed
Product Price: $25.00

The Basic plan includes a fixed transaction fee of $6.95, regardless of the product price.

(3) Plan: Basic
Revenue share type: Variable
Product Price: $55.00

The revenue share is 25%, with a minimum fee of $4.95 and a maximum of $12.95 per transaction.

For instance, 25% of a $55 sale equals $13.75. As this exceeds the maximum, the charge applied will be capped at $12.95.

Step 4: Calculate the cost of any add-ons

We also need to look at the cost of any add-ons to include them in the total cost of the campaign (if applicable).

ADD-ON: Review Requests

  • IMPORTANT: This feature is not available for Amazon campaigns.

For example:

Product cost: $15 (Etsy) // Subscription: Basic // Launch: 100 units
$3 per review request.

Multiply that by the number of units for total fee.

Total Review Request Add-on fee: $300

ADD-ON: Pay-As-You-Go Wallet

If you are paying with a credit card or don't have enough funds on your ACH Wallet, you will be charged the pay-as-you-go fee when we charge your payment method (can vary depending on the subscription plan).

You can avoid this add-on prefunding your whole campaign (pay it in advance), if you are using a Bank or ACH Wallet.

Note: These steps does not include the subscription cost.